About Us

Why RxEOB?

Your trusted partner with decades of real-world experience on top of a modern technology platform.


Our programs touch more than 45 million patients’ health care data every day

Analytics tools for any health plan user

Precision targeting for precision communications

Building a brand through trusted member relationships


To support survival and growth through 21st Century digital  communications strategy.

Mobile Optimized Portals
Data Security Specialists
Building a Trusted Member Relationship
Data Management & Outcomes Reporting

Our People

Robert Oscar -  Founder, Chief Executive Officer

Robert Oscar founded RxEOB in 2000 after seeing the opportunity to bring transparency and clarity to pharmacy purchasers. His experience developing and implementing successful programs to effectively manage pharmacy benefit risk, including pioneering work in the Medicare HMO market, led to him to start his journey as an entrepreneur and build tools that bring market efficiency and transparency to the world of pharmacy benefit use and management. He is a Registered Pharmacist licensed in Virginia and is an active member in the National Council on Prescription Drug Programs and the Academy of Managed Care Pharmacy.

Bryan York -  Operations, Chief Operating Officer

Bryan York joined RxEOB with an extensive record of accomplishment in pharmacy and financials management. He has helped design and launch several products and enterprise initiatives. Streamlining workflows to create efficient processes that achieve information security and bring innovation to RxEOB’s customers is central to his role with the company. He led the company’s efforts in obtaining HiTrust certification and provides operational leadership to the company. He is a certified public accountant licensed in the Commonwealth of Virginia and a veteran of the United States Army.

Jacob Ferrell-White -  Technology, Chief Information Security Officer

Jacob brings years of architectural and engineering experience to RxEOB with extensive knowledge on the full stack and cycle of software development. His passion for technology is shown by a track record of modernization initiatives such as full infrastructure cloud migrations, change management transformations, and security control implementations. Jake leads the company cyber security efforts to secure and protect information, while ensuring cyber resiliency across the enterprise architecture. He is a graduate of George Mason University and holds various Microsoft Certifications.

Connect with Us

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RxEOB is a health information technology firm that for 20 years has been helping health plans and PBMs engage their members to optimize the clinical and financial effectiveness of their programs through intelligent communications.

Contact Us


+1 804-643-1540

Email address:



2810 N Parham Rd, Suite 245

Richmond, VA, 23294