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The Four “T’s” of Effective Patient Messaging (Part 2 of 4) :Targeting

  • March 16, 2018
  • Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
Our last post talked about the Timing of messages, the first of the “Four-T’s” of effective patient messaging.  In this post we cover “Targeting”, the second “T”…
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The “Four-T’s” of Effective Patient Messaging (Part 1): Timing

  • February 12, 2018
  • Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
Not surprisingly, there is near universal agreement that patient decision-making is more “key” than ever to managing health costs, and in an age of high-deductibles where p…
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How mHealth can cut Rx spending

  • May 15, 2016
  • Healthcare/mHealth
Prescription drug spending in the U.S. is reaching record highs and according to a Los Angeles Times report, $374 billion was spent in 2014. As more and more name-brand drugs hit th…
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Mobile Apps for Health Care – Do You Need Them?

  • July 15, 2015
  • Healthcare/mHealth
The use of mobile technology and devices in medicine and health care, or Mobile Health (mHealth), is quickly becoming a more common practice—especially among top hospitals an…
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