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Understanding Big Data Integration for Healthcare

Understanding Big Data Integration for Healthcare

“Big Data” is dominating the news in today’s IT and healthcare environments. Defined as “a large volume of data– both structured and unstructured – that inundates a business on a day-to-day basis,” Big Data can offer the potential for extreme value in healthcare management. From predictive analytics to the comprehensive analysis of a health plan member’s preferences and past experiences, Big Data offers the promise to help healthcare plans find the path to optimized care. Insurers, PBMs, and ACOs should remember that they already have Big Data at their fingertips, and now is the time to understand how they can leverage that information to drive positive outcomes. Today, these organizations can take existing eligibility, claims, formulary, and patient-provided data to personalize messaging to encourage behavior change towards the goals of improving patient care quality and lower healthcare costs.Understanding Big Data integration for healthcare RxEOB

A recent study by McKinsey shows that the implementation of Big Data information could transform healthcare, but there remain a number of challenges that health plans and providers are facing. For example, health plans must develop strategies to mine EMR data from various provider enterprise applications and then integrate it with other administrative data to deliver on the goal of driving big data analytics towards better care.

To properly integrate Big Data into actionable results, a patient portal or messaging platform should be able to use a patient lab result to trigger an email message to the member that not only advises them of the lab test result but also suggest a preferred next step in the health care support process. As mentioned by the Institute for Health Technology Transformation, “Health data is diverse and distributed in hard-to-penetrate silos owned by a multitude of stakeholders. To complicate matters, each stakeholder has different interests and business incentives while still being closely intertwined.”

Big Data efforts can attempt to integrate disparate data sets, and if accessible by an analytics and messaging platform, plans and PBMs can create rules to identify the patient populations who would benefit the most from being sent a personalized message at the right time through the patient’s preferred communication. Using programs to inform patients of benefits, remind them to take medications daily, and other pertinent patient notifications can not only raise adherence to beneficial medical programs, but can also offer substantial costs savings for both healthcare providers and patients.

As experts in the integration of Big Data into positive outcomes for patients, providers and PBMs, RxEOB can help your healthcare organization find ways to determine the best course of action for your healthcare organization. For a more in depth analysis of lower costs and improving outcomes, download our most recent white paper entitled “Personalized Messaging Delivers Better Care Quality and Lower Costs.”

RxEOB works with a number of healthcare organizations to leverage Big Data for member engagement programs  to increase adherence and to drive better patient healthcare outcomes. To learn more about how RxEOB can assist your healthcare organization, please contact us at 888-648-0989 ext. 226, or email us at info@rxeob.com.